Improved JVN Nurture Intense Hydration Mask for Smooth, Silky, Nourished Hair, 8 Fl Oz

The ultimate deep hydrating treatment for smooth, silky, nourished hair is Moisture in Minutes. "Our new Nurture Intense Hydration Mask formula is my favorite mask formula I have ever used," says Jonathan Van Ness, Celebrity Hairstylist and Founder of JVN Hair. "Featuring Keratris, our new vegan keratin alternative made from upcycled oranges, this formula massively and instantly restores moisture and vitality to all hair types. This is for anyone who wants stronger and smoother hair."

The Nurture Hydration Mask is a bestselling treatment for your healthiest hair. This in-shower deep conditioning mask instantly hydrates, providing up to 72 hours of hydration with a silicone-free formula that moisturizes without build-up or weight. Powered by a sustainably sourced Triple Hydration System, it adds shine and sleekness while locking in moisture, leaving your hair looking and feeling healthier after just one use.

Key benefits of the Nurture Hydration Mask include instantly hydrating and locking in moisture, while making hair 15 times easier to comb and deeply nourishing to soften, reduce frizz, and minimize the appearance of split ends. It's the perfect hair treatment for dry, damaged hair, frizz, dullness, and tangles. This deep conditioner is silicone-free, sulfate-free, color-safe, vegan, and cruelty-free.

The clean ingredients in the Nurture Hydration Mask include Keratris, a vegan keratin alternative sourced from upcycled oranges, which helps increase hydration and shine while reducing frizz. Hemisqualane helps improve hair health and strength instantly and over time, while Amino Acids smooth the hair cuticles for a silkier feel and reduce the look of split ends.

To use, apply the Nurture Hydration Mask after shampooing, distribute it evenly through the hair with your hands or a wide-tooth comb, leave it in for 3-5 minutes, then rinse. Use it weekly in place of conditioner or as needed. JVN's tip is to be sure to place the lid liner back on the jar before closing the lid to prevent over-tightening.

JVN's sustainable hair care allows everyone who uses it to find their best hair self, feel beautiful, and show the world that they can look better than ever, while being confident in their choice to bring clean beauty to their hair. As seen on the Emmy Award-Winning show, Queer Eye, JVN's mission is to empower everyone to embrace their natural beauty and feel confident in their hair.

product information: